Some titles are a whole attitude in one word, and Asimncengi from Nyon’emhlophe is one of them.

The word is Zulu, and it comes from the idea of begging or pleading. Put together, it carries the meaning of “we are not begging him.” That is a firm sentence, the sort of thing a person says after being pushed too far. Asimncengi works as a refusal to chase after somebody who does not value you.

That is a relatable position in everyday life. Anyone who has ever stopped calling, stopped explaining, and stopped sending long messages to a person who never replies knows the feeling. The pride in the word is the interesting part, because it turns a sad situation into something with a bit of backbone.

It sits on the Ujola NoMeya project, so it belongs to a body of work that already deals with relationships and the talk around them. Next to a title that sounds like gossip, this one sounds like the person at the center of the gossip finally answering back.

The record makes sense for a moment after a breakup, a rough week of one-sided effort, or a group of friends reminding each other to stop chasing people who do not care. It carries pride more than pain, and that is a good place for a song to stand.